Erik Righetti's Type of Logo Animation is Likely the Begining of the End to Stationary Logos

Share: to; the A to Z Lifestyle Blogging Conglomerate

Have you heard of any of these sites:,,,,,,, They're all part of a lifestyle blogging conglomerate called Gawker Media; they cover entertainment, sci-fi, technology, and more; and still growing.

Gawker Media is arguably the quintessential blog. They are the brand name blog. Their titles are growing, each one heralded as new and brilliant. The way they put out blogs is similar to movie releases, except they can make money indefinitely by changing the face of their product everyday.

Founded a decade ago they now have an audience of 18.6 million readers. The past ten years have been a haze of nerdy journalistic rockstar controversy. They've been hated by their predecessors (traditional media), the subjects of their content, and even a good deal of their readers. Whether it be love or addiction, they've developed a dedicated viewership.

Staying well informed is crucial in today's web society, it's impossible to stay in conversation if you don't feel like you're aware of the topics. Sites like Reddit and Twitter, keep us in the relevant social loops, but blogs give us our individual style, and let us contribute to the content conversation.

Gawker Media makes a recognizable portion of the independent blogosphere, and is doing it's best to discover and build a niche model for internet media.

Internet media is still very young. Imagine being at the beginning of the industrial revolution, or the agricultural boom. There just isn't formula for what they're trying to do. It hasn't been done before. And the tools of the trade are being invented everyday.

We're at a point where it isn't just about innovating in an industry. It's about innovating new industries. The macro has become the micro in this age of blistering development.

You can't come into the game in a small way anymore. The shrapnels of Apple's ingenuity explosion have have landed in every corner of the new tech galaxy. You have to enter the game with an uncompromising ideal of bringing people what you want to offer them.

 Gawker Media found it's voice and is magnifying it bodily. Standardizing it's platform; these days it's "intuitive simplicity". The independent consumer is drawn to platforms built to expedite their creative discovery.




Detroits Modern Day Ruins Photographed by Yves Marchand and Romain Meffre

French Photographers Yves Marchand and Romain Meffre have a new book of photography. "The Ruins of Detroit.

Ghost Poet Photographed by Mischa Richter

A capture of Obara's style, under the rap persona, Ghost Face. Photographed by Micha Richter


Ghost Tape Vol 6. an Hour Long Exclusive MixTape from Ghost Poet

This one hour long mixtape is a continuos stream of music arranged by Ghost Poet (Obara Ejimiwe). It was released on the music site The mixtape has a lot of electronic instrumental, some radiohead (surprisingly) and some great new pieces with Ghost Poets characteritic vocals. Obara is becoming increasingly popular in America and his home Britain.

Liines by Ghost Poet, Video directed by Nicholas Bentley

Ghostpoet Liiines from Nicholas Bentley on Vimeo.

This is a track off of Ghost Poets (Obara Ejimiwe) unique debut album "Peanut Butter Blues, and melancholy Jam". His music is rap, heavy on the poetry, and indie, very indie.  It's a great first album. This video by director Nicholas Bentley. Ghost Poet - Nicholas Bentley


5 Essential Sites for Sharing Your Music. By Busola Laditan

These are 5 of the most basic sites for social band/artist promotion. Being an independent musician isn't too hard if you have the time and the know how. Be creative with the way you get your music out there. This list should make that a little easier. We're showing you how indie rapper Ghost Poet (Obara Ejimiwe) has mastered all of these mediums.

5 Soundcloud: The most basic of music promoting sites. A lot of sites have communities where independent musicians can share tracks with each other. This is where that stuff goes to die. There is still a good bit of artist to artist interaction but that's not the point. Soundcloud is your first step away from building a sound and experimenting to promoting. What's really good about sound cloud is the freedom to embed in almost every form of social media; blogs, Facebook, tumblr, Google+, etc. Example:

4 Facebook: Once it's on Facebook your closest fans will make up your first social fan base, and they will be able to listen to your music and easily share it with their friends. Example:

3 Bandcamp: More umph than, a beautiful tool for releasing a debut ep or two. Bandcamp allows you to embed albums on different sites. Bandcamp users decided wether or not to charge for their music to be sold through Bandcamp. Bandcamp isn't as sophisticated as iTunes, but it'll help you get ready. (P.S. They have this weird thing about only accepting .aif, .flac, and .wav files) Exampe:

2 Youtube/ These last two are a little more difficult. Remember that on YouTube slideshows do not count, live and music videos are great. If you can get a successful YouTube and page you'll show your fans you are serious. Example: /

1 iTunes: If you want to become an internet independent music success, with a heap of downloads under your belt, you have to be on iTunes. It makes it so easy for your devoted fans to buy your music. Example: poet



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