It Can Be Said With a Trustworthy Certainty That the Making of Denim Has Never Looked So Good

In this denim commercial your eyes are meant to to pop far out of your head. G-STAR, the denim company, is changing up their advertisement game with the help of Amsterdam Glassworks. This video is going to be their newest ad campaign and will be played round the world, on line, in theaters, and the like. Director Rudiger Kaltenhauser took charge of this CGI masterpiece. If you are wondering, this is a pretty accurate depiction of how they make their very expensive denim, with the exception of life imbued cotton of course.


IZZI Gadgets Takes Your iPhone to the Next Level With Optical Zoom

I'm all about convenience, the more I can do with less the better. The idea of carrying more than one gadget with me at all times is a little too much for my busy modern mind, and if my smartphone can make my life even easier than it already has, why not?

For a long time digital cameras have had nothing to fear from camera phones. The simple fact was that even the best smart phones were going to have a hell of a time adding optical zoom to their list of features. iZZi is battling that in the easiest way possible, making a case that gives you the option of using lenses on your iPhone.

The company, like many upstarts, got it's first round of funding on, and now they have 7 different products and are getting rave reviews from top tech magazines. They're pushing their brand and focusing on helping people get used to iPhoneography (photography from iPhone's).

The only drawback is that they have seen fit to plaster their childish and bulky logo on their otherwise sleek products. It's a forgivable sin, but only just barely. The larger holding grip is nice it's also dangerously chubby.

The iZZi Orbit has three different lens settings for iPhone 5s. Users can swap through a 3x zoom, a wide lens and a fish eye lens. They also carry models for the iPhone 4s as well as a few variations that let you decide wich lenses you want.

San Francisco Photographer Taylor Mcelroy. The Alchemy of a Lens, The Philosophy of an Eye.

When the real world is captured in a photograph, the human mind assisted by the focus of the medium is a able to distill the effect of combined static elements. When we take an impression off a moment or an image we become visual alchemists, that's Mcelroy's specialty.

A Californian, the majority of his photos are taken in San Francisco, but he's no stranger to southern California. Documention of daily life, youthful hooliganary, and architecture, every photo is like a block of free verse, or a paragraph of modern philosophy

Taylor Mcelroy |


Catch Alexis Mire's Infectious Love of Life as it Shines Through the Funnel of Her Photography

The body of work from Alexis Mire is vast, even if you focus on just her self portraits. Her work is one thing, the way she lives it is another helping of inspiration. 

 If you were to describe her as a photographer, her work would be like volumes of very personal free verse poetry. If you'd call her a photo journalist it seems she has very well documented the freeing of a soul in the context of a four sided frame.

  On Facebook she organizes random hang outs with admirers and fellow photographers when she visits cities. A photographer who is as fun to appreciate as her work, that's definitely new.

Alexis Mire |


Mbarqgo. Mens Style Has Always Been an Area Dominated By the Aesthetic of Utility, So the Brand is Constantly Due is for Expansion

Mbarqo sells both mens and womens accessories and is a new brand to hit the ground stumbling. Did that sound unflattering? It's not shameful to be a new brand, in fact it's anything but, it's exciting.

The company's messanger bags, wallets, and business card holders are a platform on which they take on the task of inventing new accessories. The most interesting of which and the one they are going to have the hardest time branding is the line of smaller carrying bags for men.

The man purse has been born and then died many times. Every time it's a sad thing to watch. Like when one of your male friends walks into the room with his new accessory, catches a few glances and realizes his mistake. At that point he has one of two routes to take in preserving his dignity, run or swag. That was then and Mbarqgo is now.

Their items are made to represent the necessity of carrying items in a recondite manner. Out of sight, out of mind, but never out of reach.

There is a new breed of man, or more simply men now have stuff to carry around. Dudes will swear they don't mind holding everything in their hands, but that's a lie. This writer was a firm believer in the axiom that all I needed was a messenger bag and my wallet, but after showing up to too many events being overly encumbered by my sack of goodies I realized the need for something ... something else.

Theophilus London's New Track is Hotter Than Anything He's Done Thus Far, Where is This Rihanna Track Jumping Off To

Theophilus London was one of those rappers that everyone had up there on their list as the guy who would save rap. This new track, a collaboration with the foul mouth urban princess Rihanna definitely shows what he can do when he's turned all the way up. Right now my ears are left ringing though, am I watching yet another great rapper getting ready to drown himself in the mundane trivialities of big rap culture.

 If so this would be the greatest loss to hip hop since Kanye died, yes that man is dead, after "Niggas and Paris" or maybe even before. As far as intelligent/grounded music is concerned he is dead and buried and his tomb stone reads, "No One Man Should Have All That Talent and Waste It". Who knows, maybe Theophilus is just flexing his rap senses, and maybe Kanye will be resurrected, one can only look to the future with optimism at this point.


Eastburn is a Thing of it's Own. It's Pop Music With a Heart of Glittering Electronics.

Philadelphia's Eastburn is busy building a world of fantasy, mysticism, and glorious pop reality. He isn't the first to make reference to the illustrious American actor Clark Gable; indie band gone massive, Postal Service, had a song of the same title. Eastburn is a thing of it's own though. It's pop music with a heart of glittering electronics. 


Have Your Hunger For Grunge With Good Feelings Put To Seat by The Clear Magic That is Furlough Fridays

Tucked away in a homely corner of Chico are sounds that remind me of a rusty toy found in the middle of tall dry grass somewhere in my childhood. That is of course a complimentary description of Furlough Fridays, who from head to toe have something that is very friendly about them. In the way that all best friends have that axiomatic smudge on their cheeks that let you know they are human. If it's possible to continue describing them without referencing their musical stylings at all, just know that if you ever stumbled into their garage they would have a generic brand soda to offer you, and probably some cheese puffs.


Softwalks is About More Than Just Adding Flair To Sidewalks, It's an Evolution of Public Space

Softwalks is the project of Howard Chambers and Bland Hoke, two graduates of Parsons the New School for Design in New York. The initial goal was to find a way to repurpose the space used by sidewalk sheds in New York.

Sidewalk sheds are the scaffolding platforms that hang over sidewalks during construction. The project has grown substantially and is now a symbol for much needed infrastructure redevelopment in cities rethinking the use of public space.

This year the company hopes to be able to transform sidewalk sheds into mini parks for the locals. They have been successful in raising almost 14,000 dollars to begin working on a test location for the first public transformation. Chambers has long been looking at the way society's infrastructure has grown increasingly unfriendly towards it's human traffic, she has ideas to ameliorate that harmful trend.

Cities across America are discovering the benefits of creating plazas and pedestrian friendly areas in their towns, especially in the business areas. People like to have a place where they can sit down and relax, it gives the place a lively human feel. Projects like Softwalks are going to be a norm in the coming future if enough inspired individuals can get the support they need for to create a shift in the dialogue between people and infrastructure.


Netherlands Graphic Designer Tom Jager's Dupstep Posters, One a Month a Carousel of Promethean Art

This project comes to us from Tom Jager, shared through his Behance profile. Jager created one poster per month, in a series for a dubstep party.

 These are far from your usual event posters, and needless to say the receivers and commissioners of these individual works of art were lucky to have his hand on the project. 

Event flyers from decades ago are still collected till today for their fine art, I don't think we need to wait until decades have gone by to appreciate these works. 



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